{"id":7957,"date":"2015-06-29T09:33:38","date_gmt":"2015-06-29T08:33:38","guid":{"rendered":"http:\/\/blog.colossusbets.com\/?p=7957"},"modified":"2021-05-18T15:37:40","modified_gmt":"2021-05-18T14:37:40","slug":"euro-stars-use-premier-league-finances-springboard","status":"publish","type":"post","link":"https:\/\/www.colossusbets.com\/blog\/euro-stars-use-premier-league-finances-springboard\/","title":{"rendered":"EURO STARS USE PREMIER LEAGUE FINANCES AS SPRINGBOARD"},"content":{"rendered":"

Euro Stars Use Premier League Finances As Springboard<\/p>\n

Dimitri Payet\u2019s transfer from Marseille to West Ham comes as a surprise. Marcelo Bielsa\u2019s side were just two points from Champions League qualification during 2014-15, led by the Frenchman\u2019s production of seven goals and 17 assists in 36 appearances. He contributed to 32% of the team\u2019s 76 Ligue 1 strikes, more than any other player in the squad. Despite being a key player at the Stade Velodrome\u2014where he was very much wanted\u2014Payet decided a stint at the Premier League\u2019s 12th best side was a progressive move for his career.<\/p>\n

Or rather, his bank account.<\/p>\n

Payet\u2019s transfer is evidence of the Premier League\u2019s \u00a35.14 billion television rights deal coming into effect. Although the deal doesn\u2019t officially begin until 2016, most top flight English teams will surprise with their expenditure this summer.<\/p>\n

Whether it\u2019s through one mega-transfer or the accumulation of stars, Sky Sports and BT Sports\u2019 acquisition of TV rights ensures even Premier League strugglers can spend handsomely. Consider this: rights to show Ligue 1 football in France recently cost \u00a3515m for four seasons, running 2016-2020. Multiply that by 10 and you\u2019ve got little over the cost for three years of Premier League<\/a> coverage.<\/p>\n

As such, the prolonged, over-the-top back and forth between Payet and his former club is an uneasy jig we\u2019re destined to see play out numerous times across the summer. Players know where the money is and are already beginning to use this to their advantage. Holding a club to ransom is risky in football\u2014where reputations can be built and destroyed through one action\u2014but players who are generating Premier League interest now have the power in their hands.<\/p>\n

Marseille claimed Payet and his agent Mark McKay agreed for the attacking midfielder to honour the final two years of his contract in June. This made sense; Payet was an integral part of a transitioning team and has reached peak form. Andre Ayew\u2019s decision to sign for Swansea City and Andre-Pierre Gignac\u2019s move to Mexican side Tigres upped Payet\u2019s importance even more. This galvanised his ability to deal with Marseille on his own terms.<\/p>\n

The club had \u201cno intention\u201d of selling, reported Sky Sports. McKay is said to have \u201cdemanded a huge and immediate revaluation of Payet\u2019s contract to remain at Marseille\u201d when West Ham\u2019s interest swirled. Marseille\u2019s official statement noted the player\u2019s \u201creckless demands.\u201d Many clubs would bend to accommodate\u2014especially after losing other attacking stars before the window has even opened\u2014but Marseille stood their ground. If Payet attempted to land an improved deal at the club, the plan spectacularly backfired.<\/p>\n

Granted, Payet has plenty to look forward to at West Ham. The French international stands to earn \u00a321.4 million across six years with the London side (if the Hammers take up the option of extending his five-year contract by an extra season). There\u2019s also the 2016-17 move to the Olympic Stadium, plonked next to the Westfield Shopping Centre in Stratford, which enjoyed Justin Bieber turning on the Christmas lights in 2011.<\/p>\n

Slaven Bilic\u2019s recent installation as manager can move West Ham away from the long-ball game of Sam Allardyce, although in truth, the English boss was working to that end during the recently concluded campaign. Yet, for all the excitement around the Boleyn Ground, it\u2019s been 14 years since West Ham finished in the Premier League\u2019s top seven.<\/p>\n

Bilic\u2019s side aren\u2019t going to penetrate the top four anytime soon, so there\u2019s little chance Payet will play Champions League football if he remains with West Ham. It\u2019ll be Europa League at best for a player who could have helped Marseille return to the elite tournament within a couple of years.<\/p>\n

Payet\u2019s alleged demand for cash actually serves to limit his own career; yes he\u2019ll earn more in the Premier League, but exposure on the continent\u2019s top stage and the potential to win silverware has all but ended.<\/p>\n

We\u2019ll see this scenario play out in public multiple times throughout the summer. Sometimes it will go right for the player\u2014they\u2019ll stay at their current club and enjoy an improved deal\u2014but other times it will go badly wrong. Payet may turn out to be a star at West Ham, but the limitations are obvious.<\/p>\n

Barcelona have already fallen for Dani Alves\u2019 ploy of flirting with many top sides. He knew they cannot replace him until January 2016 due to the club\u2019s transfer ban, so they yielded to his demands. On the other hand, wantaway Borussia Dortmund midfielder Ilkay Gundogan has (so far) failed to lure Manchester United and Arsenal\u2014two teams vigorously linked to his capture\u2014so his agent his began to publicly suggest the player will stay at the Westfalenstadion. It\u2019s possible initial stories of his desire to leave were engineered to land massive terms, either in England or Germany.<\/p>\n

Many will say Real Madrid\u2019s Sergio Ramos is doing the same. However, his relationship with Los Blancos President Florentino Perez has been simmering for some time, so it\u2019s important to note the personal relationship will be key to whether he departs the Bernabeu. Even so, Ramos wants \u20ac10 million per year and is happy to head to the Premier League if this isn\u2019t offered.<\/p>\n

The English division\u2019s television rights have already allowed newly promoted Bournemouth to spend \u00a38 million on Ipswich Town defender Tyrone Mings, while Leicester have bid \u00a37 million for Stoke midfielder Steven N\u2019zonzi. The overlying feeling is: \u201cWhere did they get that sort of money?\u201d<\/p>\n

Clubs are going to make the most of their added funds from the television deal, but as we\u2019ll see throughout the next few years, so will players. This will improve the overall quality of Premier League teams while making the top sides more competitive on a European scale.<\/p>\n

However, for many clubs outside of England, added wealth in the Premier League will lead to frustration and the inevitable loss of talent who are fuelled by cash, not the desire of winning silverware.<\/p>\n","protected":false},"excerpt":{"rendered":"

Euro Stars Use Premier League Finances As Springboard Dimitri Payet\u2019s transfer from Marseille to West Ham comes as a surprise. Marcelo Bielsa\u2019s side were just two points from Champions League qualification during 2014-15, led by the Frenchman\u2019s production of seven goals and 17 assists in 36 appearances.<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[643],"tags":[174,76,177],"class_list":["post-7957","post","type-post","status-publish","format-standard","hentry","category-sport","tag-news","tag-premier-league","tag-ticker"],"yoast_head":"\nEuro Stars Use Premier League Finances As Springboard<\/title>\n<meta name=\"description\" content=\"Euro Stars Use Premier League Finances As Springboard. 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