Last summer we launched Conscious Colossus, a charitable initiative designed to target four areas of responsibility and covering a wide range of causes. To celebrate our one year anniversary, here\u2019s a look back at what Conscious Colossus has achieved over the last 12 months.<\/p>\n
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The areas of responsibility that we targeted were; the advancement of sport within communities, responsible gambling education and animal welfare. As such we selected the three following charities to support in our maiden year.<\/p>\n
The first was Alive and Kicking<\/a>, a charity who are a social enterprise in Africa and seek to create opportunity through the production of sport balls.<\/p>\n Next was the Greyhound Trust<\/a>, the only UK-wide charity devoted solely to the welfare of racing greyhounds throughout their racing life and in retirement.<\/p>\n Finally was YGAM<\/a>, a charity with \u2018a social purpose to inform, educate and safeguard young people against problematic gambling and social gaming\u2019.<\/p>\n <\/p>\n <\/p>\n In the early weeks of Conscious Colossus, representatives of each of the three charities visited the Colossus offices to participate in team breakfasts, which allowed them an opportunity to introduce their respective cause and get to know the team.<\/p>\n This was significant as it allowed the wider Colossus team to fully understand the aims of Conscious Colossus by engaging with the charities personally. The marketing and design teams, in particular, became key drivers of the project, lending their time and expertise to further the scheme through our social channels and blog<\/a>.<\/p>\n <\/p>\n <\/p>\n As part of our agreement with Alive and Kicking, we designed and ordered a number of Conscious Colossus footballs that were used as giveaways<\/a> to our community via marketing channels. Naturally our design team were brimming with ideas and produced several options. With us unable to make the final decision, we put it to the vote. Which would you have voted for?<\/p>\n <\/p>\n To help support @BallsForAfrica<\/a> we’re working together to make our very own Conscious Colossus football and we want YOU to decide which ball we make \u26bd<\/p>\n \u2014 Colossus Bets (@ColossusBets) August 12, 2019<\/a><\/p><\/blockquote>\nThe beginning<\/strong><\/h3>\n
Balls for Africa<\/strong><\/h3>\n
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